What Is The Donation Motivation?

Without a donation, there is nothing for a thrift operation to sell. And if there’s nothing to sell, there’s no way to provide dollars to your non-profit. So it stands to reason we want to appeal to a donor in every way possible, right?

We recently discussed three key motivations in the decision for where a donation is made.

  • Convenience
  • Conscience
  • Community

You can watch the first one examining the role convenience plays in a donor’s decision making process.


(You can watch the other two videos in the series in our Video Library.)

Identifying these different, and often competing, motivations is the first step in crafting a story to engage your donors. Consider educating them. Consider incentivizing them. Consider thanking them.

Here’s one step we took at KARM Stores to influence the thinking of a donor. What are you doing to capture the imagination of your current and prospective donors?

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